Aurora Brand Identity

The full identity for Aurora, an AI company in real estate: mark, color, type and the guideline its paperwork follows.

Company: Aurora, now the Vietnam branch of DX FutureTech
Role: Brand designer, sole owner of the identity
Year: 2025
Scope: Logo mark, primary and sub-brand lockups, construction and clear space, color, typography, app icons, brand guideline
Deliverable: Brand guideline, version 1.0, February 2025
Status: Adopted across all official paperwork and collateral

Context

One identity for a new AI company.

Aurora was an independent company building AI products for real estate. It later merged into DX FutureTech and became its Vietnam branch. In early 2025 it was a new company with no visual identity, and it needed one for everything it put its name on, from contracts to its website and social channels. I owned the branding, from the first sketch of the mark to the brand guideline, version 1.0, published in February 2025.

Private case

The rest of this case covers how the mark was built, the color and type system, and how the identity was applied across platforms. For a few reasons, the full story isn’t public for everyone. If you opened this page from my CV, it opens automatically. Otherwise, email me and I’ll be happy to send access.

Email me for access