Druce

I led design across Druce’s property apps, turning UK lettings, sales and compliance rules into everyday mobile flows.

Company: DX FutureTech, for Druce
Role: Lead product designer, working with a second designer
Year: 2025 to 2026
Platforms: iOS, Android and web
Scope: Business App for agents, Customer App for buyers, renters and owners, Merchant App for local partners, website journeys for offers and valuation, the Snowflake design system
Tools: Figma, Snowflake (the design system I built for the apps), specs for developers
Status: Live on the App Store and Google Play since 2025, released in stages

Context

One home, many people around it.

Druce is an estate agency in London, and these apps are its first move into digital and AI products. Selling or letting a single home involves an agent, a buyer or tenant, a landlord or seller, and the local businesses that repair, clean and furnish it.

DX FutureTech built Druce one ecosystem for all of them: a Business App for agents, a Customer App for buyers, renters and owners, a Merchant App for local partners, and an internal portal for Druce staff. I led the design, working with a second designer. Most of the work was learning how UK property runs, then making those rules usable on a phone.

On the stores

Three apps, one set of records.

Store screenshots for Druce Business, Druce and Druce Merchant, as published.

Private case

The rest of this case covers how UK lettings, sales and compliance rules became flows, the scan and AI tools, and what I would do differently. For a few reasons, the full story isn’t public for everyone. If you opened this page from my CV, it opens automatically. Otherwise, email me and I’ll be happy to send access.

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